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A new improved trend concept at GDS

Buyers on the look-out for the most important trends and looks for the 2011 Spring/Summer season will be given a comprehensive overview of the sector at GDS from 10 to 12 September 2010...

HomeNewsA new improved trend concept at GDS 6/16/2010 [Total Votes: 866, Hits: 4417]Print 'A new improved trend concept at GDS'

Berlin [Germany]

Buyers on the look-out for the most important trends and looks for the 2011 Spring/Summer season will be given a comprehensive overview of the sector at GDS from 10 to 12 September 2010. Some 760 international exhibitors with approx. 1,750 collections will be presenting a comprehensive range of progressive and classic premium brands, fashion quality brands, the colourful street and sportswear scene as well as the latest kids' fashion. Numerous newcomers have already registered to exhibit. These include interesting brands like Antichic, Badgley Mischka, Betsey Johnson, Carlos Santos, Cesare Paciotti, D.A.T.E., Four Leather, Franca, Ikks Shoes, King, Mac Dugan with Carlo Ventura and Koxks, Mika, Luca Mode, Luciana Cavalli, MCM, Orquidea Negra, Premiata, Prima Ballerina, Santandrea, Sofia Costa, Swiss Line and many more.

Furthermore, under its "Follow the Trends" umbrella brand GDS will be improving its trend concept even further. "As an international fashion and trend trade fair we wish to satisfy our visitors' great information needs to the very best of our ability without overburdening them. This is why we are now fine-tuning our trend concept," explains GDS Director Kirstin Deutelmoser. At GDS this trend concept runs through the fair like an underlying visual thread guiding visitors through the different halls. What's new here is that visitors can now already see at the entrance area where each trend theme is located. The trend fashion show presents the new looks and styles prevailing on the fashion scene. Trend installations provide information on product details and inspiration for goods displays in the store. Furthermore, experts provide insight into long-term lifestyle trends and their impact on shoes and accessories. Lectures on key fashion and ordering tendencies and special themes supplement the range. In order that visitors can prepare fully for the fair there will in future be considerably more information available ahead of the fair on the GDS website.

Portraits of Selected New Exhibitors
Behind the fashion label Badgley Mischka is the duo Mark Badgley and James Mischka. These two designers had a vision back in 1988: they wanted to bring the glamorous fashion style of the 1940s back onto the red carpet. According to Vogue they now rank amongst the top ten US designers. The style of their creations is sophisticated and is not only aimed at younger consumers but at all women who prefer modern, wearable couture

With her unique and original creations New York designer Betsey Johnson has been a key generator of impulses in the fashion industry since the 1960s. After designing for other brands for over ten years she launched her own eponymous label in 1978. Today her creations are stocked at over 65 stores worldwide. A milestone year in the Betsey Johnson story is 2003. This was the year she shifted focus onto new target groups and extended her portfolio to include, amongst other things, shoes and accessories.

In 2004 two talented young designers and two marketing students decided to pool their abilities and channel their personal experience into an ambitious project: with great creativity, expertise and fashion focus they designed their first D.A.T.E. sneakers. The result was a label that meets the high standards of the "Made in Italy" tradition and convinces customers with carefully chosen materials, high quality and skilled craftsmanship.

With its bags and accessories German brand MCM has stood for luxury, elegance and skilled craftsmanship since its founding in 1976. Over the past few years MCM has evolved into an international fashion brand with a range of extraordinary product lines. The brand opened new branches in over 25 countries including Germany, Italy, Great Britain, China and the USA thereby rapidly conquering new markets in the global luxury segment. 2009 saw the dawn of a new era with the MCM New York Collection and the opening of 15 departments in the best Saks Fifth Avenue stores.

The collection by Mika from Japan boasts an extraordinarily striking and artisan feel. Designer Mika Mochizuki is a mere 30 years old and considers herself a perfectly normal girl with a passion for shoes. She sees designing footwear as a way to live her creativity.

Alongside the numerous newcomers exhibiting the following brands are represented once again at GDS (selection): Baldinini, Greve, Heinrich Dinkelacker (Prime2), Alberto Fermani, Ash, Bikkembergs, Diesel, DKNY, Free Lance, Jean-Baptiste Rautureau, Liebeskind Berlin, N.D.C. Made by Hand, Pantofola D'Oro, Red Wing Shoes, Robert Clergerie (White Cubes), Floris van Bommel, Franceschetti, Magnanni, Stuart Weitzman (Upper Style), Art, Ca'Shott Copenhagen, EI Naturalista, Feud London, Fly London, Pepe Jeans Footwear, Replay, Tiggers, Wrangler (Urban Authentic), Buffalo, Camel, Chiemsee, MBT, Pikolinos, S.Oliver, Skechers, Tom Tailor, Vagabond. (Urban Fresh) Kamik, Lowa, Tatonka (Urban Active), Ara, Birkenstock, Finn Comfort, Gabor, Hogl, Josef Seibel, Lloyd, Meindl, Mephisto, Rieker, Sioux, Wortmann (Essential), Alfiere, Cinque, Donna Carolina, Gritti pas de Rouge, Hispanitas, K&S, Kentucky Joe, Manas, Marco O'Polo, Mjus, Pons Quintana, Progetto Alto Gradimento, Scholl, The Seller, Unisa (Superior), Cherie, Daumling, EI Naturalista Kids, Falc Naturino, Moschino Kids, Primigi, Richter, Ricosta (Kidwalk).

GDS, Classic Premium Brands, Fashion Quality Brands, Sportswear, Antichic, Badgley Mischka, Betsey Johnson, Carlos Santos, Cesare Paciotti, D.A.T.E., Four Leather, Franca, Ikks Shoes, King, Mac Dugan, Carlo Ventura, Koxks, Mika, Luca Mode, Luciana Cavalli, MCM, Orquidea Negra, Premiata, Prima Ballerina, Santandrea, Sofia Costa, Swiss Line, GDS Director Kirstin Deutelmoser, New York designer Betsey Johnson

 
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